Severfield, the market-leading structural steel group, announces that further to the General Meeting to approve the change of name to Severfield plc, the Company has today formally re-branded and launched its new company website at www.severfield.com.
As part of the Group’s comprehensive strategic and operational review, Severfield’s management initiated a full re-branding programme which included the previously announced change of name and development of a new company website. The re-branding programme encompasses all of the Group’s main operating divisions with the aim of improving internal and external marketing and communications and simplifying Severfield’s branding and naming structure.
Ian Lawson, Chief Executive Officer, said:
“Today’s brand and company website launch is a major step forward for Severfield forming an integral part of the Group’s overall operation review. Following important feedback from our major stakeholders and customers we understand that in this competitive market it is key to have a single, focused brand and management is delighted to have achieved this.”